Our key purpose is to make investment better for savers and investors, for companies and their employees, and for the economy. That way, everyone prospers. Our initiatives highlight issues our members care about or are trying to change in the world around us.

Sometimes, they also shine a light on industry issues that need addressing – for example, increasing diversity and promoting inclusion. Or improving standards and industry best practice, or celebrating the investment industry’s achievements.

We work hard to identify topics of industry interest, or topics which research shows will help the investment industry – and, above all, the clients and customers it serves – to thrive. To that end, we’re continually asking our members for their views and, where necessary, taking action. If we think something needs to change, we do something about it.


Good Accounts

The Investment Association and UK Finance in partnership, pioneering an industry-wide initiative to tackle investment fraud.

New to Investing

While saving is about putting money aside for a rainy day, investing is about growing our money to achieve important goals in our life.

Unclaimed Assets

Bring lost accounts, pensions and investment back home. Find everything from your first bank account to your forgotten shares.

Stewardship and Corporate Governance

Holding big business to account to ensure better run UK-listed companies, which ultimately achieve better returns on savers' money.

Investment & Capital Markets

The latest the publications, reports and positions on investment and capital markets.


Our industry talent solution focuses on widening access to diverse talent including school and college leavers, as well as graduates. Find out how to get involved.

Sustainability & responsible investment

The investment management industry is at a critical point in embracing sustainability. Social and environmental change is happening faster than ever.


Identifies and develops fintech start-ups, helping them to bring new technology to the investment management sector faster and more effectively, through intensive 6-month programmes that include support and mentoring.

Operational Resilience

Regulators are increasingly focusing on the resilience of firms, and their ability to continue delivering services to end consumers during times of disruption.

Climate Change Action Plan

We support the Paris Agreement goals to limit global warming, enhance capacity for adaptation, and strengthen resilience to climate change. These are the steps we are taking.